Shhhhhhh

Jesus avoids the spotlight in Mark 1-3.

A demon announces that Jesus is "the Holy One of God" (1:24)
Jesus response, "Be quiet!"

A crowd is gathering outside Peter's house.
Jesus response, "Let us go somewhere else" (1:37)

A leper gets healed.
Jesus response, "See that you don't tell anyone" (1:44)

Why?
1) Jesus says our good deeds should be done in secret. For the praise of God and not men.
2) A city on a hill cannot be hidden. People are promoting Jesus ministry even though he is not.
3) Matthew answers this question in Matthew 12:15-19. Check it out.